Copernican Shift
As someone who’s worked in the tech industry for quite some time, I’ve seen technologies rise and fall, and I’ve seen them shape our society and our businesses in profound ways. And right now, there’s no technology more exciting, more impactful, more transformative, or indeed more controversial than artificial intelligence …more
In the world of business, understanding your pricing and rebate management is crucial. This critical balance is the lynchpin to unshackling your …more
Picture this: a bustling virtual conference room, the energy palpable even through the screen. You’re here at the “Microsoft + PROS, ‘Tech …more
In the annals of advertising, the original 7-Up Uncola campaign stands as one of the most audacious and successful branding efforts. It …more
Today, I want to talk to you about one of the greatest minds in the history of advertising: Claude Hopkins. This man …more
Today, Star Wars fans around the world celebrate one of the most iconic movie franchises of all time. For decades, the Star …more
As the world becomes more complex and interconnected, the need for organizations to adapt and innovate has never been greater. And yet, …more
Change is constant, and disruption is the new normal. From the way we work to the way we shop, disruption has become …more
This interview is important. Not only because Lee Jourdan LOVES live theatre, but because he’s one of PROS’ board members and biggest …more
It’s June, which means it’s pride month, which means we’re all being bombarded by rainbow-festooned corporate logos. But does that really help? …more
We’ve all heard them. Those iconic sounds that tell us our computer is starting, or you’re about to start bingeing Netflix. They’re …more
Charles Wilson Conn (July 27, 1938 – April 29, 2022, aged 83) 4pm ET, Friday May 6, 2022 — my Dad died …more
The challenge with marketing is that we all think we know our products and services better than anyone. But do we? In …more
That’s right. We’re now The Copernican Shift podcast (formerly the Unified-CXM Experience). And although we’ve changed the name, we haven’t changed the …more
I’m too often surprised by the number of marketers who neglect to further their training once they land a job. Other professionals …more
When it comes to customer experiences, oftentimes small is greater than big. In part 2 of our discussion with Tom Peters, we …more
Renowned author and management expert Tom Peters joins me for a two-part series on customer experience execution, the value of human connections, …more
Weekly inspiration, a galactic celebration, and a familiar story about absurd CX processes. Episode #124: Monday Morning Inspiration, with Neha SaxenaNeha is …more
Episode #121: Managing Through a Crisis, with Neha SaxenaIndia is currently struggling with a serious COVID outbreak. Sprinklr has offices and employees …more
Episode #118: Monday Mornings with the Breath YogiWhy do we get off course so easily? And what are some strategies we can …more
Episode #114: How to Manage Your Stress, with Neha SaxenyIt’s Stress Awareness Month, and the Breath Yogi is here to help. Neha …more
Breathing, communication, category design, and visionaries. It’s a star-studded guest extravaganza this week on the CXM Experience. Episode #110: Monday Mornings with …more
We focus on health, healthcare, and healthcare marketing this week, with plenty of lessons for any marketer. Neha starts us off with …more
We spanned the globe this week, from India to Australia (with a brief stop in Cincinnati along the way). We started slow …more
Every breath you take. We started the week with three episodes with Neha Saxena, also known as The Breath Yogi. Neha shared …more
Monday was International Women’s Day, and we celebrated in style with a two-part interview with Sepi Saidi, founder and CEO at SEPI, …more
If you’ve been listening to The CXM Experience podcasts, you’ll remember my recent episode about QAnon, and my bold prediction that Donald …more
The beauty of the customer experience journey is that examples can be found almost anywhere. This week started with virtual conferences, moved …more
It’s “Mass 1:1 Marketing Week” on the CXM Experience. Four straight days where we explore this unique convergence of mass reach, with …more
It’s recipe week on the CXM Experience. Well, not really. But for some reason our exploration of customer experiences did take a …more